LC
Building a new value proposition
for school managers at isaac
Conducted extensive discovery and user research, including workshops and interviews with managers, and delivered reports to help school managers to make strategic and informed decisions
19%
75%
Increase in monthly active
users shows enhanced engagement
Managers reported that the feature became a key tool for making informed strategic decisions
75%
19%
Guiding school managers to make strategic decisions
Conducted user research to identify pain points, prototyped solutions, and optimized the user flow, resulting in enhanced usability and increased user satisfaction.
Increase in monthly active
users shows enhanced engagement
Managers reported that the feature became a key tool for making informed strategic decisions
Streamiling SMS scheduling experience that increased efficiency
Part of my postgraduate project in collaboration with fellow designers. Conducted user research to identify pain points, prototyped solutions, and optimized the user flow, resulting in enhanced usability and increased user satisfaction.
2x faster
Reduced SMS scheduling time, improving overall efficiency and user experience
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Enhanced customer cashback while increasing Americanas' LTV
Conducted user research by analyzing user behavior and identifying pain points and gaps in communication. Leading to a strategy focused on better user education and engagement, which boosted the use of Ame Digital and its rewards program.
3.5%
Growth in the share of orders made with Ame
0.4%
Boost in conversion rate
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Enhanced customer cashback with Mundo Ame and increasing Americanas’ LTV
Conducted user research by analyzing user behavior and identifying pain points and gaps in communication. Leading to a strategy focused on better user education and engagement, which boosted the use of Ame Digital and its rewards program.
3.5%
0.4%
Growth in the share of orders made with Ame
Boost in general conversion rate on Americanas app
A designer with passion
to shaping the digital world
5+ years of experience
50+ milions of active users impacted
10+ MM dollars revenue converted
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75%
19%
Streamiling SMS scheduling experience for efficiency
Conducted user research to identify pain points, prototyped solutions, and optimized the user flow, resulting in enhanced usability and increased user satisfaction.
Increase in monthly active
users shows enhanced engagement
Managers reported that the feature became a key tool for making informed strategic decisions
75%
19%
Enhanced customer cashback while increasing Americanas' LTV
Leading to a strategy focused on better user education and engagement, which boosted the use of Ame Digital and its rewards program.
Increase in monthly active
users shows enhanced engagement
Managers reported that the feature became a key tool for making informed strategic decisions
Luana masters product discovery as no one I have worked with before. I can’t think of a more data-driven person. She is proactive, committed and excellent in stakeholders management. Working with her was like working with a whole team, such is her ability to solve problems and share knowledge.
Vanessa Mairink, UX Writer
Mercado Livre
Luana has a high capacity for collaboration. Through her total effort in product strategy and user centered design, she reached high levels of performance and brought great results to business goals. In her journey at Americanas, I highlight: native product page, both iOS and Android.
Camila Tavares, UX Coordinator
Americanas SA
Luana works in synergy with PMs, designers, researchers, and anyone else necessary to ensure the workflow runs smoothly and we achieve our goals. Her communication skills greatly contribute to building discovery processes based on research, data, and market analysis.
Paula Lotti, Sr Product Manager
Grupo Boticário
Testimonials
75%
19%
Helping customers saving money with progressive discount
Conducted user research and collaborated with the PM to integrate promotion APIs, manage business rules, and streamline the communication flow, resulting in increased conversion rates.
Increase in monthly active
users shows enhanced engagement
Managers reported that the feature became a key tool for making informed strategic decisions
